Optimizing simply refers to the manipulation of a site to gain top rankings on the three search engines that dominate the search traffic on the net - Yahoo, Google and MSN.
The most basic thing is to pick the correct keywords for your site!
The correct keywords are not what you personally think based on your knowledge of your service or product. The only place you will find the exact keyword phrases you should use are in Wordtracker. The site gives you an analytical tool that provides the exact keyword phrases being used by your prospects, how often they are being used and which are easiest to get high rankings on. It costs a whopping $8 for a single session, but you will want to get a year subscription so you can pick up different cycles of keywords. Your prospects will search for different things in summer compared to winter.
The second thing to consider is the isolation keyword strategy. Many people will try to cram as many keywords into a page as possible. The accepted standard is 10 to 15 words.
A major third optimization tip is interlinking. The links from one page of your site to another matter a lot. When you create a link, make sure the link is the anchor text for the page the prospect will be going to. Anchor text is simply the keyword phrase on that page.
Things you should avoid in optimization.
Do not put your site name in your meta title, the search engines will list you high without it.
Do not skimp on text, you need at least 250 words per page. Stay away from flash as much as possible.
Stick to a single subject per page, to wit, do not wander around.
The list of things to do and avoid is nearly endless. Follow these simple steps, however, and you will see marked improvement in your rankings.
Parts of this section were copied from an article by Halstatt Pires, a search engine optimization specialist with MarketingTitan.com an Internet marketing and advertising company in San Diego. We suggest that you visit them to read more Internet marketing articles.
Check your metatags with this tool - click here
Here are some FREE submission sites that will help youi optimize. Each one has some features that are useful although there is some duplication. We STRONGLY encourage you to use these sites to boost your traffic. You may find it advantagous to sign up for the member services on the ones that you find most useful.
Promoting your site is the key to your Internet success!
Add your site to this huge list of search engines.
Don't forget to think of a title that your visitors will likely use to find
Please visit each of these links that include powerful web traffic building
adaxas Web Directory
1- Try Scrub-the-Web
2 - This one and shows search engine ranking.
3 - We encourage you to visit this link and submit your site.
4 - Go to the link that says: "Free Website URL Submission to Search Engines" on this link to get started.Search Engine Submission and Optimization>
5 - This site optimizes sites as well as publishes a great news letter on the subject of optimization. Check them out and be sure to click on the link "Newsletter" and subscribe to it, it's FREE and very helpful.
Entireweb Express Inclusion
Get listed on the major search engines with Entireweb. Reach more than 100 million Web searchers and start receiving qualified traffic today.
Search Engine Optimization and SEO Tools
Important Reading on Optimization - Click Here
Free Submission Site
Another Free Submission Site